Why a Logo is so Important

When you’re considering all of the factors that enter building a business, creating a logo won't appear to be a top priority. 

“Maybe I don’t even need a logo in the least,” a touching voice is whispering within the back of your mind. 

Don’t hear that voice; he couldn’t be more wrong. Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. 

So, why maybe a logo important? Because it grabs attention, makes a robust first impression, is that the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is predicted by your audience. 

Let’s take a deeper check out all of those points below. 

1. It Grabs Attention

Attention spans are short lately – especially consumers’.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values in a stimulating way. That short span – you recognize, the one that causes consumers to gauge your business by its appearance – can work to your advantage, if you've got a solid logo to talk for your company. 

2. It Makes a robust First Impression

You have one chance to urge this right.

A logo may be a company’s first introduction to consumers. If designed well, it can pique the interest of the general public and invite them to find out more about the company; if not, you’ve just alienated a possible customer base and basically tanked your business.

This first impression is your thanks to immediately communicate ownership over the product(s) you sell or niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

logo design

 

3. it is the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and straightforward. 

And, while it’s true that logo design is merely a neighborhood of a company’s brand, it is the inspiration for the whole narrative on which the brand is made.

Colors, tones, fonts – all of this is often determined by the story you’re trying to inform, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity. 

4. It's Memorable

Your logo leads the horse (your audience) to water (your company).

Logos are some extent of identification; they’re the symbol that customers use to acknowledge your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because an honest logo may be a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone won't.

And, if we’re all being honest, a number of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.

5. It Separates You From Competition

Dare to vary together with your logo, because your company logo tells consumers why your business is exclusive. Sure, maybe there are 50 other coffee shops in your city, but yours is that the just one that’s committed to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the proper icon or proper font.

In other words, your logo is that the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

logo design

6. It Fosters Brand Loyalty

Say it with me: Consumers crave consistency.

As your brand grows, your logo goes to become more familiar to a good range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out buying workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly able to buy. Why? Because with Nike apparel, you recognize you’re in safe hands; Nike may be a brand you trust. Trust is made on a well-designed logo, and brand loyalty is quick to follow.

Once they such as you, your customers are getting to seek you out again and again – and your logo is that the thing they’ll search for first.

7. Your Audience Expects it

Your logo is that the very first thing that your audience will search for once they see any communications from your brand. It should be front and center of all of your marketing materials like business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you're missing a chance to form your business stick within the minds of your audience.

Over to You

So, there you go! As you'll see, you would like a logo; it’s an important part of building a successful business and brand.

To meet this need, Tailor Brands has created a feature-rich design suite dedicated to building your logo and brand. Our logo maker and branding toolkit can assist you to create a singular and effective image to represent your company’s best qualities.

Ready to make a logo and begin building brand recognition? attend our home page and obtain design!

DESIGN YOUR LOGO HERE