Why Your Facebook Cover Photo is important for your business

You heard you needed a Facebook presence, so you threw together a page for your business. When it came time to load a picture, what did you choose?

If you were in a hurry to urge something up, you almost certainly just tried to seek out a picture associated with your business that appeared like it could work. Maybe you cropped a stock image to be the proper size or picked something generic but basically relevant.

If you only went for a simple image that fits, you’re missing a true opportunity. Your Facebook cover photo does matter and you ought to invest the time or money to make one that basically communicates what your business is. If you’re still skeptical, here are a few reasons to reconsider

Facebook has over 1.65 billion active users, over a billion of whom visit the website a day. With numbers like that, the likelihood is that tons of your customers and potential customers are spending time on Facebook.

And tons of them are interacting with brands while they’re there. 52% of individuals using the favored social media platform have said they’ve liked brands on Facebook before.

Facebook therefore shouldn’t be treated as an afterthought. It’s an area for you to directly connect together with your customers, which is extremely valuable to you. More importantly, for tons of your customers, it's going to be the most place they see and interact together with your brand.

The face you set forward on Facebook will have a big impact on how your customers see you.

If you check out any Facebook business page, you’ll immediately see that the photo dominates the page. It’s the primary place your eyes are drawn to.

When someone finds your business page on Facebook, that image is going to be the primary thing they notice and accompany your brand. you would like to form sure whatever you employ represents your brand well and makes your page look good.

With Facebook cover photos though, there’s a touch more you would like to think about to form sure you come up with a canopy image that appears good to all or any of your users. You see, your image can’t just look good on a desktop; it also has got to look good on mobile devices, and Facebook sizes their cover images differently.

You need a picture that works both at:

828 pixels wide and 315 pixels tall on desktop, and

640 pixels wide and 360 pixels tall on smartphones.

In other words, you would like a picture that's a minimum of 828 pixels by 360 pixels but still works if you shave off a number of the highest and sides. Adagio’s image works even as well on mobile, but inspect the comparison.

The difference between the 2 sizes isn’t too big and thus finding a picture that works on both shouldn’t be too hard to tug off, as long as you’re conscious of the difficulty and make some extent to settle on something that works in both sizes.

As we already established, arising with the proper Facebook cover image matters. Consider hiring a graphic designer or photographer to assist you to catch on right. a touch little bit of expense is worthwhile if it helps solidify your brand and catch the eye of your customers on Facebook.